Generation6 Advisor Insights: Family Business Philanthropy

In their short conversation, Generation6 advisors Veronica Maldonado and Isabel Botero explore the area of family business philanthropy - why it matters to entrepreneurial family, and what families should pay attention to as they embark on their philanthropic journey.

“[Philanthropy] brings the family members together in an area of engagement that brings out the best in us where we can contribute for the benefit of others and that is not limited to the business. So if we might not find a space in the business, we still have a beautiful space in which to contribute.“ (Veronica Maldonado)

Watch the video here.